Vestel Durable Goods Marketing is the primary marketing, sales and distribution company of the Vestel Group operating in domestic sales of products manufactured and imported by Vestel Group companies.

The product range of the Company includes;

-          White Goods – refrigerators, air conditioners, washing machines, dishwashers, ovens, exhaust fans, water heaters, vacuum cleaners, carpet cleaning products

-          Brown Goods – Televisions, DVD players, Home Theatre Systems, digital and analog satellite receivers, satellite dishes, music systems

-          IT products – PCs, PC monitors

-          Small kitchen appliances

Established in 1986, the company has one of the largest sales distribution networks in the durable goods market in Turkey with 250 Showrooms, 300 exclusive stores, 1500 sales outlets, and over 600 after sales service centres.

Vestel Durable Goods Marketing sells JVC, Regal and Moulinex branded products in addition to products with Vestel brand.

The mission of the company can be summarised as;

-          Developing systems and strategies to increase the brand loyalty

-          Optimising the distribution channels through sales of different brands

-          Keeping up the dynamic decision making mechanism within the organization

Delivering the right products at the right time by maintaining the best price-quality ratio, hence increasing the customer loyalty and the market share in electronics to 35%, and white goods to 25%