Vestel Foreign Trade was established in 1986 to promote export of the Group’s products. Namely, televisions,  digital set-top boxes,  refrigerators, washing machines, cooking appliances, and air conditioners.

The professionalism of the marketing and sales organisation, and the aggressive approach of the marketing and sales team in international markets have been fundamental to the Group’s rapid export growth.

Today, Vestel is the export leader of Turkey with over € 2 billion of export revenues, and sales in 103 countries.

Vestel Foreign Trade realises 57% of Turkey’s exports in TV sets with over 9 million units, and represents 15% of the  FPD TV and 26% of the total TV markets in Europe.

In the last few years, Vestel Foreign Trade achieved great accomplishments by entering OEM manufacturing agreements with giants of the consumer electronics, and white goods industry. Among these companies are Hitachi, JVC, Toshiba, Hotpoint (GDA), and GE.

The essential element of Vestel Foreign Trade’s marketing strategy is to supply good quality products at internationally competitive prices, payment terms and delivery terms.  Vestel strives to meet or exceed the specifications of its customers and to anticipate future developments in consumer electronics, digital technologies, and white goods through close and constant observation of its key export markets.

In 2006, the objective of Vestel Foreign Trade is to increase its export revenues to € 2.5 billion.  In the next five years, the company aims at being one of the critical players in digital technologies and at reaching € 10 billion in terms of export revenues.