Vestel Italy was established in August 2001 to promote the sales of Vestel products in Italy, through sales to Hypermarkets, Department Stores, and OEM retailers.

The company realised EUR 39 million sales in 2002 and achieved a market share of 10% in Colour TV, and 10% in digital receiver market in Italy.  In the short term, Vestel Italy’s objectives are to increase Vestel’s market share in colour TVs, digital receivers and white goods both in Italy and in neighbouring countries.